MercerBell has wrapped a year-long campaign for Nestle noodle brand, Maggi Fusian, with a Facebook fan generated Kung Fu movie.
Fists of Fusian – The Movie brings together the best audience contributed captions from each episode.
The video captioning app received more than 22,800 views, 577 videos were captioned with an average of 756 votes per episode.
The campaign has generated more than 4.1m impressions for Nestle Maggi Fusian.
“As a newcomer in the Asian noodles category, MAGGI had to find a way to engage their Gen Y audience,” Carmela Soares, digital creative director MercerBell, said.
“So we bought a Kung Fu movie in Mandarin and decided to let the audience tell the story. We broke the film into episodes and let people write the subtitles in English. Fans could vote for their favourite clips and the winning clips have been edited back together, to form the world’s first crowd-sourced Kung Fu film.”
See the movie below:
CREDITS: client Nestle Maggi Fusian, agency MercerBell, executive creative director David Bell, digital creative director Carmela Soares, digital strategist Maura Tuohy, art director Ben Ient, copywriter David Barton, digital designer Rodolfo Sarno, Dan Fowler, head of development Scott Forrester, flash developer Richard Lama, developer Phillip William, motion design Joseph Harper, producer Jess Tham, Harley Tesoriero, group account director Sabrina Antoniou, account director Chelsey Peace, senior account manager Alisha Burr, social media manager Carly Drew, sound design Smith & Western