In an interesting twist for Australian advertising, Strike Entertainment has moved its advertising to the escalators to launch its new Strike venue at Macquarie Centre.

Strike’s in-house designer teamed up with their printing and installation agency to develop the concept and ensure that this could translate in a shopping centre environment, with several weeks of testing taking place.

Ten people were needed to install this campaign and the decals will need to be relayed every two weeks due to wear and tear.

Take a look at the video of the campaign for yourself.