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Reading: Macquarie centre escalators get Striked
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B&T > Advertising > Macquarie centre escalators get Striked
Advertising

Macquarie centre escalators get Striked

Staff Writers
Published on: 10th December 2013 at 2:12 PM
Staff Writers
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In an interesting twist for Australian advertising, Strike Entertainment has moved its advertising to the escalators to launch its new Strike venue at Macquarie Centre.

Strike’s in-house designer teamed up with their printing and installation agency to develop the concept and ensure that this could translate in a shopping centre environment, with several weeks of testing taking place.

Ten people were needed to install this campaign and the decals will need to be relayed every two weeks due to wear and tear.

Take a look at the video of the campaign for yourself.

{^media|(width)300|(height)200|(ext).mov|(url)~/getmedia/83530496-ad35-4220-b4b1-68948b9062aa/Strike-Macquarie-Teaser-Campaign.aspx^}

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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