Macleay college students have rallied together with Sydney agency, ghg, to build awareness on the shark cull policy in Western Australia.
The controversial policy saw Macleay College advertising students jump into the debate to create a campaign and pitch concepts No Shark Cull’ campaign to a panel of industry judges.
The judges included ghg creative director, Tim Brierley, The Greens Member for Waverly, Dr Mejreen Faruqi and AAMI and Bingle executive manager, Richard Riboni.
The winning pitch encouraged people to realise their taxpayer funds were contributing to the shark cull.
“The whole process is almost a masterclass interview and even at this early stage in their course, you could spot some real talent,” Brierley said.
“The project connected students with advertising professionals in the real world, providing valuable insight into the workings of the ad world and how to build successful campaigns.”
Juliann Brooker, Macleay advertising lecturer, added: “There is no scientific evidence that killing sharks will reduce the already small number of shark attacks, and Macleay College students grabbed the opportunity to work on such an important issue with both hands.
“Our teams created no less than 20 original campaign ideas and logical strategic solutions, ones that were informed by research – unlike the Shark Cull policy. Our marketing industry ultimately depends on ideas, not Photoshop skills – team SOS’s campaign hinges on a great idea that we hope will win hearts and minds in Western Australia."
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