MPA endorses new EMMA insights

MPA endorses new EMMA insights
SHARE
THIS



The soon-to-be-released audience insights survey, emma™ (Enhanced Media Metrics Australia) has gained the endorsement of the Magazine Publishers of Australia (MPA).

emma™ is The Readership Works’ new cross-platform audience insights survey being developed by Ipsos MediaCT that will reveal how people engage across all media platforms – from print to digital.

The MPA, whose members include Bauer Media Group, Pacific Magazines, NewsLifeMedia and Readers Digest, will be represented at The Readership Works’ board meetings by Pacific Magazines.

CEO Nick Chan and Bauer Media Group CEO Matthew Stanton said emma™ will provide greater depth and robustness around reader insights for advertisers.

“The best outcome is to work together with The Readership Works to allow advertisers and media agencies to make the best investment decisions,” Parkes said.

The MPA and the Media Federation of Australia have both been consulted throughout the development of the insights, while Neilson has contributed its IAB Australia endorsed online audience ratings data.

The Readership Works general manager Mal Dale said; “emma™ will provide a more complete picture of how people engage with newspapers and magazines across all platforms with greater accuracy, transparency and frequency of data."

"We are delighted that the MPA has chosen to support emma™, and its involvement in the new survey will bring with it all the benefits of industry cooperation.”

Please login with linkedin to comment

Latest News

WPP Acquires Perth-Based Digital Creative Agency Meerkats
  • Advertising
  • Technology

WPP Acquires Perth-Based Digital Creative Agency Meerkats

WPP AUNZ has acquired leading WA digital and creative business solutions company Meerkats, as part of the company’s strategy to boost client capabilities announced earlier this year. As part of the agreement Meerkats will merge with Wunderman Thompson in WA, building the brand’s Perth capability to more than 50 employees and creating a specific Experience […]

303 MullenLowe Sydney Confirms Bart Pawlak As New ECD
  • Advertising

303 MullenLowe Sydney Confirms Bart Pawlak As New ECD

303 MullenLowe Sydney has appointed accomplished creative leader Bart Pawlak, as its new ECD. Pawlak has been working with the agency over the last four months, leading the department over this period. Pawlak is an awarded creative director and writer with two decades of experience working within the major advertising networks, most recently as executive […]

Oakley Reprises Bob Marley’s ‘One Love’ In Powerful Ode To Sport
  • Campaigns

Oakley Reprises Bob Marley’s ‘One Love’ In Powerful Ode To Sport

Oakley has unveiled a powerful remake of Bob Marley’s iconic anthem One Love as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport and how it can enlighten and uplift. The reworked verses were co-written by […]

“We’ve Seen Lots Of Doggers!” Weather Reporter Hilariously Muddles Dogs & Joggers
  • Media

“We’ve Seen Lots Of Doggers!” Weather Reporter Hilariously Muddles Dogs & Joggers

The perils of live TV were once again on show on the venerable BBC yesterday when a weather reporter managed to mangle joggers with dog walkers and came up with doggers. BBC weather reporter Carol Kirkwood was reporting live from the beautiful Greenwich Park in London yesterday when she managed the red-faced clanger. “Good morning […]

by B&T Magazine

B&T Magazine
Women in Media: A Look Back At The Best Ads Championing Equality
  • Campaigns
  • Media

Women in Media: A Look Back At The Best Ads Championing Equality

The Women in Media Awards has always been about recognising the power of individuals. But B&T also shines a light on the best use of creativity and advertising to champion the promotion of women. It’s a relatively new category, ‘Best Ad Campaign – Championing the Equality Cause’, but its perhaps one of the most important […]

by B&T Magazine

B&T Magazine
Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]