A humorous look at how Aussies keep warm during the winter months has launched as part of Meat & Livestock Australia’s winter push.
The ad ‘Beef. It’s how we keep warm’ shows a woman wearing a “nana wrap”, a shorts and ugg boots wearing bloke and a businessman with colourful woolly gloves before it tells us the best way to keep warm is with a hearty beef meal.
Andrew Cox, consumer marketing manager MLA, said there is a natural spike in beef sales in the colder months.
“When cold weather arrives consumers crave warming meals, and beef is the perfect winter food because it satisfies those cravings,” Cox said.
“We’re leveraging that association and reminding people of beef’s versatility, with recipes for a wide variety of meals from quick-cook curries to casseroles and roasts.”
The campaign was created by BMF.
A television commercial (below), point of sale and outdoor advertising – including 250 “temperature responsive” sites which dispense different recipes to consumers’ smartphones depending on the conditions – form the campaign.
Credits: client Meat & Livestock Australia, agency BMF
Please login with linkedin to comment
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]