Cheese, Manu Feildel and Pete Evans proved a drawcard on televisions across the country last night as Seven’s My Kitchen Rules overpowered The Block and The Biggest Loser.
The battle for reality television fans officially kicked off last night with the return of Seven’s My Kitchen Rules and Nine’s The Block.
But there could only be one winner and with all reality hopefuls, including Ten’s The Biggest Loser, kicking off at 7.30pm competition was tight.
Ratings favourite MKR came out on top, with 1.671 million viewers the cooking contest won its timeslot and was Monday evening’s most watched show.
The result is a hotter start than last year’s with MKR debuting to 1.384 million people in January 2013.
In second place at 7.30pm was Nine’s The Block: Fans v Faves. The runner-up pulled in 1.143 million viewers for Nine and was the evening’s seventh most watched show, according to OzTam’s preliminary metro ratings.
The biggest loser of the situation was Ten’s The Biggest Loser.
The Biggest Loser: Challenge Australia had a strong start to its run when Ten let it out of the gates more than a week ahead of the other reality pundits.
On January 20, its debut, the program pulled in 753,000. The audience then grew to reach 852,000 viewers on its second night. But a week later and up against ratings juggernauts the weight loss competition has shrunk to 560,000.
The program came fourth at 7.30pm behind MKR, The Block and the ABC’s 7.30 (677,000).
Seven won the night overall, taking 32% share of all free-to-air viewers. The network’s primary channel won 26.3%.
The result put Seven ahead of rival Nine which won a combined 29.9% share with 24.3% for its main channel.
Ten narrowly beat the ABC (16.3%) to come in third place with a total 16.4% share. While Ten’s total share was greater than the ABC’s its primary channel sat on 11.4% compared to ABC1’s 11.6%.