MFA Grand Prix goes to Initiative

MFA Grand Prix goes to Initiative

Initiative took home the prized Grand Prix gong at the Media Federation Awards in Sydney last night for its ‘Help Me Choose’ campaign for Hyundai and Kia.

The media agency also took home the automotive category with ‘Help Me Choose’ at the 15th annual Media Federation of Australia Awards last night, October 24.

The event saw 700 hundred guests descend on The Star where independent media agency Match Media and MEC took home the greatest number of accolades.

MEC was awarded four gongs and a highly commended in the ngen Award category while Match Media won three categories.

MEC won the clothing/cosmetics and retail category as well as the food and grocery, media/entertainment/travel and leisure and Best Media Innovation awards.

Match dominated Best Integrated Media Campaign, Best Demonstration of Results and pro-bono/cause marketing incentive.

GroupM’s John Steedman was this year’s Hall of Fame recipient.

Brett Dawson, MFA Awards chairman and Bohemia Group managing partner, said: “Yet another successful year for the Media Federation Awards, with a raft of enterprising work that delivered superior client results. We congratulate all the winners and finalists.”

The full list of award winners:

Grand Prix – Sponsored by RED

Initiative, Help Me Choose for Hyundai & Kia


Initiative, Help Me Choose for Hyundai & Kia

Beverages – Sponsored by APN Outdoor

PHD, Gatorade: Turning Cricket into Business Success for PepsiCo Australia

Finance/Insurance/Government/Corporate & Real Estate – Sponsored by the AANA

MediaCom, House Party for NSW Government

Clothing/Cosmetics & Retail

MEC, When Fans Become Famous for Henkel Australia

Food & Grocery – Sponsored by the Advertising Standards Bureau

MEC, Tim Tam for Arnott’s

IT & Consumer Durables

MediaCom, Canon PIXMA Printables & Ice Age 4 for Canon

Media/Entertainment/Travel & Leisure – Sponsored by Oztam

MEC, Horrorific Results for Paramount Pictures

HIGHLY COMMENDED – UM Fast Front Pages for News Corp

Best Strategic Launch Campaign – Sponsored by SBS Media

TMS, Toyota Leaves a Trail of Goodwill Through Landcruiser Country for Toyota Motor Corporation


Best Integrated Media Campaign – Sponsored by Multi Channel Network

Match Media, Wild Turkey – The Turkey 10 for Campari Australia

Best Use of A Small Budget (Up to $300,000) – Sponsored by Emma powered by IPSOS

Naked Communications, How to Launch a Business While Sitting on the Toilet for Who Gives A Crap

Best Media Innovation – Sponsored by Nine Entertainment Co.

MEC, Horrorific Results for Paramount Pictures

Best Demonstration of Results – Sponsored by Outdoor Media Association

Match Media, Wild Turkey – The Turkey 10 for Campari Australia

Best Application of Research – Sponsored by Telstra Media

Maxus, GSK Flu Tracker for GlaxoSmithKline

Media Owner of the Year

Multi Channel Network

Marketing Team of the Year

Meat & Livestock Australia

Partnership Award

Powered by Nine – Nine Entertainment Co. XXXX Island & the Good Life for Lion

Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane

Match Media, Pro Bono for Cancer Council NSW, Canteen Australia, The Australian Red Cross &


HIGHLY COMMENDED – OMD, Pro-Bono Work for Salvation Army

ngen Award – In support of UN LTD & Youth Off the Streets

John Dawson & Mark Golafshan, Mindshare


2013 Hall of fame recipient

John Steedman, GroupM

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