MFA Grand Prix goes to Initiative
Initiative took home the prized Grand Prix gong at the Media Federation Awards in Sydney last night for its ‘Help Me Choose’ campaign for Hyundai and Kia.
The media agency also took home the automotive category with ‘Help Me Choose’ at the 15th annual Media Federation of Australia Awards last night, October 24.
The event saw 700 hundred guests descend on The Star where independent media agency Match Media and MEC took home the greatest number of accolades.
MEC was awarded four gongs and a highly commended in the ngen Award category while Match Media won three categories.
MEC won the clothing/cosmetics and retail category as well as the food and grocery, media/entertainment/travel and leisure and Best Media Innovation awards.
Match dominated Best Integrated Media Campaign, Best Demonstration of Results and pro-bono/cause marketing incentive.
GroupM’s John Steedman was this year’s Hall of Fame recipient.
Brett Dawson, MFA Awards chairman and Bohemia Group managing partner, said: “Yet another successful year for the Media Federation Awards, with a raft of enterprising work that delivered superior client results. We congratulate all the winners and finalists.”
The full list of award winners:
Grand Prix – Sponsored by RED
Initiative, Help Me Choose for Hyundai & Kia
Automotive
Initiative, Help Me Choose for Hyundai & Kia
Beverages – Sponsored by APN Outdoor
PHD, Gatorade: Turning Cricket into Business Success for PepsiCo Australia
Finance/Insurance/Government/Corporate & Real Estate – Sponsored by the AANA
MediaCom, House Party for NSW Government
Clothing/Cosmetics & Retail
MEC, When Fans Become Famous for Henkel Australia
Food & Grocery – Sponsored by the Advertising Standards Bureau
MEC, Tim Tam for Arnott’s
IT & Consumer Durables
MediaCom, Canon PIXMA Printables & Ice Age 4 for Canon
Media/Entertainment/Travel & Leisure – Sponsored by Oztam
MEC, Horrorific Results for Paramount Pictures
HIGHLY COMMENDED – UM Fast Front Pages for News Corp
Best Strategic Launch Campaign – Sponsored by SBS Media
TMS, Toyota Leaves a Trail of Goodwill Through Landcruiser Country for Toyota Motor Corporation
Australia
Best Integrated Media Campaign – Sponsored by Multi Channel Network
Match Media, Wild Turkey – The Turkey 10 for Campari Australia
Best Use of A Small Budget (Up to $300,000) – Sponsored by Emma powered by IPSOS
Naked Communications, How to Launch a Business While Sitting on the Toilet for Who Gives A Crap
Best Media Innovation – Sponsored by Nine Entertainment Co.
MEC, Horrorific Results for Paramount Pictures
Best Demonstration of Results – Sponsored by Outdoor Media Association
Match Media, Wild Turkey – The Turkey 10 for Campari Australia
Best Application of Research – Sponsored by Telstra Media
Maxus, GSK Flu Tracker for GlaxoSmithKline
Media Owner of the Year
Multi Channel Network
Marketing Team of the Year
Meat & Livestock Australia
Partnership Award
Powered by Nine – Nine Entertainment Co. XXXX Island & the Good Life for Lion
Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane
Match Media, Pro Bono for Cancer Council NSW, Canteen Australia, The Australian Red Cross &
Variety
HIGHLY COMMENDED – OMD, Pro-Bono Work for Salvation Army
ngen Award – In support of UN LTD & Youth Off the Streets
John Dawson & Mark Golafshan, Mindshare
HIGHLY COMMENDED – Emelia Thomas, MEC
2013 Hall of fame recipient
John Steedman, GroupM
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