MFA 5+ warned of wicked witches

MFA 5+ warned of wicked witches
SHARE
THIS



In the third instalment of its Inspiration series, members of Media Federation of Australia’s 5+ community were last week warned against allowing a culture within their teams where staff demonised another member of staff behind their backs rather than dealing with personnel problems head on.

Held at Sydney’s Ivy Ballroom, the event, which is part of a program designed to inspire and empower media professionals with 5-10 years’ experience, saw 270 members of the 5+ community turn out to hear fascinating talks by two of the country’s top teamwork experts, adventurer/author Rachael Robertson and media strategist Rob Pyne (pictured).

Robertson and Pyne explored how high-performance teams are made, and techniques for getting the very best from yourself and your team. They also shared fascinating personal stories on performance highlights and lowlights during their own careers/adventures. This was followed by intimate table discussions with peers and industry leaders.

Pyne brought up his witch analogy as part of his address on how to effectively lead a group. He said that allowing one person to become a “water cooler” focal point of hatred and derision was a dangerous development and fitted into his five dysfunctions of a team. His five team dysfunctions were an absence of trust (which nurtured a culture of invulnerability), fear of conflict (which created artificial harmony), lack of commitment (which lead to ambiguity), avoidance of accountability (which allowed low standards to thrive) and inattention to results (which fostered the development of ego).

Pyne also advised the fledgling managers in the room that your ability to lead a team was measured when you were not in the room. Another key piece of advice Pyne offered was to look back at when your team was at its best and try and figure out what was going right at that time.

Rachael Robertson, who led a year-long expedition to Antarctica, which she recounted in her best-selling book Leading On The Edge, struck a chord with her audience when she encouraged them to not have “any triangles”. By triangles she was referring to conversations taking place through intermediaries rather than team members addressing each other with any issues they may have.

The 5+ members sat at the same table as B&T certainly expressed frustration with leading people and admitted to struggling with the complexities of managing a team as well as managing up to their managers.

“Performance and teamwork are inextricably linked, and knowing how to get the best from yourself both as a team leader and a team player are vital skills for the 5+ community,” says Sophie Madden, CEO of the MFA. “As our industry has diversified, so too have the types of teams you can expect to be part of. Knowing how to collaborate with people with talents and skills very different to your own, particularly as we move towards broader ‘virtual’ teams, is essential for our future leaders.”

The MFA 5+ Inspiration Series is an MFA initiative designed to inspire media professionals with 5-10 year’s experience to create and lead successful careers.

The MFA 5+ initiative was established in response to findings in a June 2012 survey that revealed one in three professionals with 5-10 years’ experience are considering leaving the industry, and 51% of those who plan to stay don’t know what their next job will be.

A committee made up of 20 media managers with 5+ years’ experience was tasked with establishing a program that would “Inspire 5+ media professionals to create and lead successful careers”. The result is the MFA 5+ Inspiration Series, which delivers a combination of inspirational content and group mentoring.

The first event on ‘Leadership’ was held in June 2013, the second on ‘More Business, Less Media’ in October 2013, and the third on ‘Performance’ in March 2014. Further sessions will be rolled out in 2014.

Please login with linkedin to comment

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]