MCN to represent advertising sales for Viacom International Media Networks in Australia

MCN to represent advertising sales for Viacom International Media Networks in Australia

Viacom International Media Networks announced today the Australian advertising sales representation for a variety of popular channels such as MTV and Nickelodeon will commence with the Multi Channel Network mid next year.

Full release below:


MCN to represent advertising sales for Viacom International Media Networks in Australia

SYDNEY, 10 DECEMBER 2013: Multi Channel Network (MCN) and Viacom International Media Networks (VIMN) today announced that the Australian advertising sales representation for MTV, Nickelodeon, Nick Jr., MTV Music, MTV Dance and other Viacom-owned linear and digital platforms, will commence with MCN on 1 July, 2014.

Ignite Media Brands will continue to represent VIMN in the Australian marketplace until 30 June 2014.

The partnership brings five world class entertainment brands into the MCN television portfolio, increasing the networks’ forecast commercial audience share from 23.9% to 25.0%

Collectively, VIMN’s channels reach an average Australian audience of 2.4m total people per week. 

MCN National Director – Multiply Integration and Content Partnerships, Elizabeth Minogue, said: "We are delighted to announce our sales representation of Viacom International Media Networks Australia.

"The MTV and Nickelodeon brands are a perfect fit for MCN. They produce quality content and activations that connect with Australian youth across multiple platforms.

"The MTV and Nickelodeon channels will strengthen MCN's youth and music communities, and help our advertisers to interact with a highly engaged audience."

VIMN Australia and New Zealand’s Senior Vice President and Managing Director, Katrina Southon, said: “Viacom International Media Networks is a leading provider of entertainment content and experiences, and MCN understands how to create high impact marketing partnerships that connect with Australian audiences.

"I’m confident the combined strength of our brands and MCN’s expertise and scale will lead to engaging and exciting opportunities for brands wanting to connect with youth.”

MTV Australia has experienced a 16.7% year-on-year increase in share amongst its core 16-29 year old demographic.

MTV features series such as Geordie Shore and The Valleys airing “no delay from the UK,” hit US programs Snooki and J-Woww, Catfish: The TV Show, Ridiculousness and Teen Mom, plus live broadcasts of global music events such as the MTV Video Music Awards and MTV EMAs.

On 3 December, VIMN launched two new music channels in Australia: MTV Music and MTV Dance. 

MTV Music showcases the best global and A-list music across pop, rock, urban and alternative genres, and MTV Dance is VIMN’s first-ever 24 hour channel dedicated to electronic, hip hop and R ‘n B music.

Nickelodeon is one of the most globally recognised and widely distributed multimedia entertainment brands for kids and families.  

Twice-named ASTRA Channel of the Year, Nickelodeon Australia is one of the most established STV channels in the country.  

Nickelodeon features original Australian productions including Camp Orange and Slimefest, animated favourites Teenage Mutant Ninja Turtles and SpongeBob SquarePants, popular live-action series and the annual Nickelodeon Kids’ Choice Awards.

Nick Jr. provides educational and entertaining content that empowers kids to learn while they play and is the home to Dora the Explorer, STV’s #1 pre-school program.

Other shows include Bubble Guppies, Team Umizoomi and critically acclaimed Australian productions Didi and B and Play Along with Sam.

VIMN produces seven linear subscription television channels for the Australian and New Zealand markets: MTV, MTV Music, MTV Dance, MTV Hits, MTV Classic, Nickelodeon and Nick Jr.  

Other VIMN-owned platforms to be represented in Australia by MCN include websites for Comedy Central, The Daily Show with Jon Stewart, The Colbert Report, Tosh.0, Vh1, Spike, Nickelodeon Addicting Games, Neopets and more.

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