EXCLUSIVE: Australian menswear brand M.J. Bale bowled the international advertising community over last year when it launched its much revered ‘Grazed on Greatness’ campaign, and now it’s set to turn heads again.
B&T today can reveal an exclusive preview of the upcoming campaign, again conceived of by creative agency Whybins Sydney. It will hit billboards in the next few weeks.
It is not a follow-on from the 'Grazed on Greatness' brand campaign, which picked up two B&T Awards last year, but a seasonal campaign designed for a series of promotional catalogue and window executions, with imagery yet to be finalised.
New executions feature images of a well dressed gentleman flanked by two models in a luxurious hotel suite.
The sophisticated threesome is portrayed in number of different situations, including a seductive game of cards and a playful bed-side petting session.
The male protagonist sports a bevy of elegant suits while the women don black, lace-up corsets and knee-high sheer leggings.
The campaign tagline? “A well dressed gentleman can get away with anything”.
The brand’s ‘Grazed on greatness’ campaign was decorated both nationally and internationally last year, winning five awards at the 59th Cannes Lions.
The new campaign was created by Whybins but executed in house at M.J. Bale.
Below: The 'Grazed on greatness' spot launched last year
What do you think of M.J Bale's new ad campaign? Leave your comments below.
Please login with linkedin to comment
Matt Cooney has extended his chief growth officer role in the Publicis Groupe to take on national growth and marketing for the Saatchi & Saatchi Australia brand. Cooney, who has led his own Sydney-based consultancy as well as previously running new business at Host, is a seasoned operator having also served on management teams at […]
There are big changes coming for anyone who creates marketing material for financial products. The Design and Distribution Obligations (DDO) are set to come into effect on 5 October 2021. The DDO changes are all about ensuring financial products are being targeted at the right people. Under the new legislation, issuers are required to make, […]
According to Microsoft’s head of global multicultural & inclusive marketing MJ DePalma, brands must ensure they are building care-centric relationships with their customers. Friendships take work. But most of us would agree that the best of them are not only worth our investment, they’re invaluable. Having friends who empathize with us, consider our needs, have […]
Australia’s growing list of in-house agencies now have access to a connected community with the launch of the In-House Agency Council (IHAC) steered by founder and chairman CEO Chris Maxwell. Established with the objective to help marketers maximise their in-house agencies by attracting the best talent, building capability along with benchmarking and sharing industry best […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]