Lucrative Telstra account up for grabs

Lucrative Telstra account up for grabs
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EXCLUSIVE: Telecommunications giant Telstra has confirmed its multi-million dollar experiential and events account is under review via a tender process, while rumours that its media and creative accounts are also being examined are wide of the mark.  

B&T believes Australia’s top telco will be approaching up to eight agencies to pitch for its lucrative experiential and events business.

Telstra’s creative agencies – DDB, The Monkeys and Droga5 – currently share the telco’s digital duties. OMD holds Telstra’s media account which, along with creative duties, is not up for review.

A spokesperson for Telstra told B&T: “We are not currently reviewing our creative [or media] agencies. We are however conducting a market analysis of our event and experiential agencies.

The spokesperson was unable to confirm the identity of any of the agencies involved, stating: “As we are now in market, details of the tender process are confidential”.

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