Local mobile coupon app, the answer to m-commerce?

Local mobile coupon app, the answer to m-commerce?
SHARE
THIS



Local technology and advertising company, Vouchr, has launched a new mobile coupon product that allows retailers to target customers with discounts and track their response.

The electronic Vouchr system can reach customers via print, television or radio with a smartphone app that allows consumers to scan codes from the ads.

The app than stroes the offers and presents them to the customer when they are next near the retailer.

Brands using the product including Domino’s Pizza, Oxford Shop, Moochi, and Baskin Robbins.

The technology is bringing couponing into the 21st century and taps into Australian consumers habit of comparing prices and searching for bargains on their phone.

Chris Newell, chief executive Vouchr, said: “The potential of location-based marketing is only just beginning to be understood.  At a time when bricks and mortar retailers are struggling to compete against online competitors, VOUCHR plays a major role in driving foot traffic into stores by requiring in-store redemption, in conjunction with location alerts and expiry alerts.”

The new app has reached the top 20 in the Apple iTunes Store and has ahcieved number two spot in iTunes' lifestyle apps category.

Please login with linkedin to comment

Latest News

Women In Print Starts New Chapter & Finds New Home
  • Media

Women In Print Starts New Chapter & Finds New Home

Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

ScoMo Rules Out TikTok Ban
  • Technology

ScoMo Rules Out TikTok Ban

ScoMo rules out TikTok ban, as Albo releases his latest unicorn, fairy dance video complete with cascading rainbows.

by B&T Magazine

B&T Magazine
Outdoor Industry Unites For Global #OurSecondChance Campaign
  • Campaigns
  • Media

Outdoor Industry Unites For Global #OurSecondChance Campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]

batyr & UM Take ‘Run For The Herd’ Virtual
  • Campaigns

batyr & UM Take ‘Run For The Herd’ Virtual

With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life.  With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]

QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]