Leo's loses out in promo, but McCann scores again

Leo's loses out in promo, but McCann scores again

Leo Burnett Sydney’s clever Small World Machines campaign for Coca Cola failed to pick up a single award in the Promotional and Activation category at Cannes today, despite leading the Aussie nominations.

However, Dumb Ways to Die picked up two Golds, and agency McCann Melbourne also got a Bronze for the Guilt Trips campaign for V/Line to keep their piledriver assault on the competition alive and well.

The other Aussie winners included a Silver for Naked’s Warc Innovation prize winning Overstay Checkout, and a Bronze for DDB Sydney for their clever McDonald’s sign switching to Maccas.

Leo’s surprising omission from the winner’s list may be due to the number of entries featuring vending machines in the category, with one judge complaining of fatigue at the idea.

Australian winners:


Dumb Ways to Die, Metro Trains, McCann Melbourne (2)


Overstay Checkout, Art Series Hotel, Naked Melbourne


McDonald’s Becomes Maccas, McDonald’s, DDB Sydney

Guilt Trips, V/Line, McCann Melbourne

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