Iconic building block brand Lego has confirmed it will continue to work with UM.
Today’s announcement concludes the competitive pitch which was called in October last year.
The full release is below:
“UM will continue as LEGO Australia’s media communications agency following a competitive review involving two other media agencies. The business partnership between LEGO Australia and UM is already 12 years old.
Caroline Squire, Director of Marketing for LEGO Australia and New Zealand, said UM presented LEGO Australia with the most commanding view and action points for media communications into the future. “UM demonstrated how LEGO Australia can capitalise on future media opportunities to better leverage our budgets and connect with consumers. I am looking forward to the next stage in our relationship.”