Iconic building block brand Lego has confirmed it will continue to work with UM.
Today’s announcement concludes the competitive pitch which was called in October last year.
The full release is below:
“UM will continue as LEGO Australia’s media communications agency following a competitive review involving two other media agencies. The business partnership between LEGO Australia and UM is already 12 years old.
Caroline Squire, Director of Marketing for LEGO Australia and New Zealand, said UM presented LEGO Australia with the most commanding view and action points for media communications into the future. “UM demonstrated how LEGO Australia can capitalise on future media opportunities to better leverage our budgets and connect with consumers. I am looking forward to the next stage in our relationship.”
Mat Baxter, CEO of UM Australia, said: “It is a proud moment for UM to be reappointed by LEGO Australia after a review against high-quality contenders. We have worked very hard on the future of media for LEGO Australia and I am looking forward to continuing the partnership.”
Please login with linkedin to comment
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]