Legacy appoints Clemenger BBDO Sydney

Legacy appoints Clemenger BBDO Sydney

Clemenger BBDO Sydney has beaten several other agencies in a pitch for lead creative duties for the Legacy charity.

The agency will now be responsible for all planning and creative work for Legacy for the next three years.

The charity provides aid to families after the incapacitation or death of a member, or former member, of the defence force.

Corene Strauss, national marketing manager of Legacy Australia, said: “We were very excited by the strategic and creative thinking presented by Clemenger BBDO Sydney. Legacy Australia, and the 50 Clubs run by volunteers around the country are looking forward to our partnership and tapping into the great talent pool at Clemenger. " 

Paul Nagy, executive creative director at Clemenger Sydney, said the agency had been on the lookout for a charity partner for a while.

“The Legacy brief really inspired us. What we saw in Legacy was a timeless Australian charity not getting the love and recognition it deserves,” Nagy said.

“War is not a popular topic. But that doesn't change the fact that the families of the Australian men and women who are out there serving our country need and deserve our support. We can't wait to get started.”




Please login with linkedin to comment

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]