Lactalis Parmalat hires ZenithOptimedia for media strategy & planning

Lactalis Parmalat hires ZenithOptimedia for media strategy & planning
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Lactalis Parmalat has apponited ZenithOptimedia to its media strategy and planning duties.

The win comes off the back of the media buying assignment that was won through a pitch last year. Lactalis Parmalat  brands include Pauls, Vaalia, Ice Break, Oak, Breaka.

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