KitKat rescues break-time with JWT Sydney

KitKat rescues break-time with JWT Sydney
B&T Magazine
By B&T Magazine
SHARE
THIS



KitKat celebrates their long-time monopoly over “break” time with their latest campaign via JWT Sydney that ensures KitKat lovers receive their well-earned breaks, uninterrupted.

At the sight of a possible break threat, a “Break Guard” arrives Bondi Rescue-style (on a quad bike) to remove the possible break-wrecker.

Each ad depicts a different relatable scenario, including children with water pistols and a manager with a pile of documents– both sure dangers to break time.

 “We all lead highly calibrated lives, which allow little time for genuine spontaneity or imagination”, Jenny Willits, JWT Sydney’s general manager, said, “Even when we are taking time out, we aren’t actually on a real break. Ironically, under these circumstances, we need quality breaks more than ever – breaks that leave us feeling refreshed, uplifted and ready for what’s next.”

The four TVCs are supported by OOH activity, which will be used to extend the “Save a Break” message and drive top of mind awareness close to the point of purchase.

http://www.youtube.com/watch?v=RI7JoLpXVfU

http://www.youtube.com/watch?v=GAZmCb0xknY

http://www.youtube.com/watch?v=xVxrWufRbKw

http://www.youtube.com/watch?v=gBL8rl742J0

Creative Credits: 

JWT Sydney: 

Executive Creative Director – Mark Harricks 

Creative Director – John Lam 

Creative Group Head – Laurie Geddes 

Senior Copywriter – Adam Bodfish 

TV Producer – Rachel Devine 

Head of Insights – Andrew McCowan 

Senior Account Director – Vanessa O’Brien 

Account Director – Rhys Arnott 

Production Company – Film Construction 

Director – Bruce Hurwitt 

Producer – Tim Pietranski 

Media – Zenith OptiMedia

 

Please login with linkedin to comment

Latest News

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]