Content marketing agency King Content is setting up shop in Melbourne just nine months after the Sydney-headquartered business expanded into Singapore.

Leading the new office will be newly recruited commercial director Cameron Upshall and technology director Charles Jacobson.

Both Upshall and Jacobson join King Content from ExactTarget.

Craig Hodges (pictured), chief executive of King Content, said: “Through the Singapore office, we have been able to bring King Content’s content marketing expertise to clients in the Asia-Pacific region, including McDonald’s, IBM and P&G, and following strong interest from Melbourne-based clients, we think it’s time to head south. Cameron and Charles have already hit the ground running in Melbourne and we will be looking to hire a local editorial team quite quickly.”