Kellogg's uses hypnosis in new Crunchy Nut campaign

Kellogg's uses hypnosis in new Crunchy Nut campaign

Kellogg’s has launched the latest campaign for Crunchy Nut Cornflakes playing on the idea they have a hypnotic effect on people.

One of the latest spots, from JWT Sydney, shows a man sat in someone else’s first class seat but persuading him it is actually his seat by waving a bowl of the cereal in front of him.

“When you’re super hungry, great tasting food can really play tricks with your mind. We’ve had a bit of fun suggesting people can use the golden flakes to their advantage to get what they want, in almost any situation,” said Zerlina Burns, brand manager.

The campaign was shot overseas by comic director Chris Woods, and features actors from all corners of the globe.

“The story takes place on a 747 so we needed to have a wide range of diversity with the characters to provide a sense of realism. This definitely helped in delivering unexpected performances that really enhanced the humour,” continued Rachel Kinder, account director at JWT Sydney.

Credits: Client: Kellogg Australia; Agency: JWT Sydney; ECD: Mark Harricks; Creative group head: Will Edwards and Chris Badger; Copywriter: Will Edwards; Art director: Chris Badger; Director: Chris Woods; TV production: Amanda Slatyer; Print producer: Trent Henderson; Account service: Rachel Kinder

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