No one likes being left behind, least of all Australia. So let’s ‘Keep it Clever’ is the motivation behind McCann’s new campaign for Universities Australia.
‘Keep it Clever’ aims to “turbocharge” conversation about the role universities play in the economy of the future.
The campaign includes a new website, Facebook petition app, a long content film, digital page takeovers, digital banners, search, social, outdoor and TV.
Production House Mighty Nice created the below film for the campaign.