EXCLUSIVE: International skincare brand Jurlique has poached Yahoo!7’s head of lifestyle and entertainment, Lisa Bjorksten (pictured), as its global digital director and appointed VML its new digital agency.
The moves see Jurlique relocate all digital creative activities Down Under, after previously managing them out of headquarters in New York. The company is owned by Japan's Pola Orbis Holdings.
The Sydney office of VML will now take on a major social media project for the brand’s iconic Herbal Recovery Gel, after beating out digital shops We are Social and Lavender in a formal pitch for the work.
The project includes relaunching the top-selling skin care product globally.
Alina Chan, global marketing and communications director at Jurlique today told B&T: “This project is the launch of our biggest skincare range this year. We are renovating our iconic product – the herbal recovery gel. We are in the process of relaunching it with a different formula and packaging.”
But Chan also told B&T the brand was considering bringing all future digital marketing in house, following Bjorksten’s appointment.
“We are still in the process of determining whether it will be completely brought in house or if we are still to outsource it on a project by project basis,” said Chan.
"Riight now for us a lot of focus is on this particular product so we thought that it was right to engage an external agency.”
Kerry Packer bought a stake in the skin care brand a decade ago for $25m but his interest was sold by son James to Japanese beauty giant Pola Orbis Holdings, which bought the entire company for a reported $335m in 2011.
Packer told the Australian Financial Review at the time he was "thrilled the brand has developed into a true global competitor".
Jurlique was founded in South Australia in 1985 and today owns 18 stores across Australia and more than 40 stores throughout 23 countries.
Please login with linkedin to comment
The UK Prime Minister has criticised anti-lockdown protestors who chased and verbally abused BBC Newsnight political editor Nick Watt. Watt was covering an anti-lockdown protest in central London when a group of maskless protestors began following and shouting at him. At one point, Watt began to run away while the protesters shouted ‘scum’, while one […]
Seven West Media has revealed trading conditions in the fourth quarter of FY21 have been positive, with a strong rebound in advertising revenue compared to last year. Seven’s advertising revenue including BVOD is estimated to grow more than 45 per cent in the quarter. Early indications suggest ongoing positive momentum into the September quarter. The […]
With the discussion about consent raging and following the Federal Government’s recent campaign comparing sex to milkshakes, Are Media’s marie claire has turned to some of the country’s top advertising agencies to come up with an alternative communication solution. Leading creative agencies, DDB Melbourne, M&C Saatchi, Ogilvy, The Hallway and The Works, were briefed by […]
Jason Barnes [featured image] is the Chief Revenue Officer, APAC at PubMatic. In this piece, he looks at the future of targeted advertising and discusses how the digital advertising ecosystem can correct its course. There is perhaps no bigger disruptor to the digital ecosystem than the changes afoot around addressable advertising. Addressability is a key […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]