Cadbury is set to launch its new Easter TVC on Sunday featuring a BMX-riding Easter bunny.
In the latest chapter of the campaign, created by Saatchi & Saatchi, it’s revealed that the atypical Easter bunny hails from the mythical city of Joyville.
CGI technology was used to create the photorealistic 3D computer generated bunny.
The new TV commercial will be supported by a fully integrated campaign including in-store, out of home, online and Public Relations campaign.
The Joyville campaign revitalised the Cadbury brand when it launched last year. Market share for Cadbury Dairy Milk has risen by over 10% since the launch of the campaign, a six year high for the company, while return on investment has been 30% ahead of budget.
The company also experienced double-digit revenue and profit growth for Cadbury Dairy Milk in 2012.
Credits: client Kraft Foods ANZ, agency Saatchi & Saatchi Sydney, production Good Oil, post production Fin Design, digital Visual Jazz, media Carat, PR: AMPR
Please login with linkedin to comment
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]