Carat’s move towards a national leadership structure continues with two promotions, including a new Melbourne general manager.
Group business director Joseph Pardillo has been elevated to Melbourne general manager. He takes over the post from Gavin Ashcroft who moved to fill the newly created chief strategy officer role in November last year.
Ashcroft’s promotion was announced alongside a new national leadership structure and three new posts including head of digital which is being filled by Sarah James.
James is stepping into the newly created national head of digital role from her Melbourne head of digital position.
Simon Ryan, CEO of Carat Australia & New Zealand, said:“Sarah and Joe have both proven themselves as exceptionally talented members of the Carat team, and their promotions are a reflection of this.”
“Sarah has an exceptional grasp on the changing digital landscape and continually innovates in this space to the benefit of our clients. Having managed a large and complex client such as GM Holden as well as continuing to be integral to Melbourne’s continued new business success, Joe has both the business smarts and people management skills to progress to the General Manager role.”
Their appointments follow Paul Brooks defection from MediaCom earlier this month to take on Carat’s national chief investment role.
Please login with linkedin to comment
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]
Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]