Jessica Harold replaces McCann's Annie Price

Jessica Harold replaces McCann's Annie Price

McCann Melbourne has recruited freelance creative and former The Campaign Palace joint CD, Jessica Harold, as creative director.

Harold will work along side existing McCann Melbourne CD Pat Baron and replaces Annie Price who has left the agency after more than two years.

Price, who joined McCann in December 2011, has joined The Brand Agency as senior creative.

McCann was recently named in The Gunn Report as the world’s most awarded creative agency. 

The full release on Harold’s appointment is below:

McCANN Australia, the world’s most awarded creative agency, has announced the appointment of Jessica Harold as Creative Director to replace the outgoing Annie Price.

Executive Creative Director, John Mescall said: “We're absolutely thrilled and extremely lucky to have Jess on board. She's not only a brilliant talent with a great track record on many of Australia's best brands, she's also an extremely nice person, and just one of those people who makes any agency better.”

On Annie Price, John Mescall said: “Annie is one of the industry’s best and nicest people, and she made a huge contribution to the agency over several great years. We all wish her all the very best at her new gig.” 

Former Joint Creative Director at The Campaign Palace, Harold joins existing McCANN Melbourne CD Pat Baron, and will be working on clients such as Specsavers, L’Oreal Paris and FortyWinks.

Harold said: “McCANN is a great agency with some amazingly talented people. What more could you ask for?  I'm excited to be working with some truly iconic brands and being part of the McCANN team.”

Harold joins the agency at a time when it is experiencing a creative renaissance. This month, McCANN Australia was named by the Gunn Report as the world's most awarded creative agency and 3rd most awarded digital agency after it won more than 200 trophies in 2013 across 15 different campaigns, including Metro Trains, Google, Specsavers and V/Line, as well as global recognition for its Australian work on major network clients like MasterCard and L'Oreal Paris. McCANN's award haul helped see Australia place 2nd overall in the Gunn Report's nation’s ranking, surpassing the UK for the first time in 14 years.

Harold is an awarded Creative Director with a strong mix of retail, fashion and brand experience. Most recently at The Campaign Palace overseeing Target and Berlei, Harold was responsible for the national re-launch of the Berlei Brand. Spanning her career Jessica has created outstanding work for REA, Origin Energy, Cadbury Schweppes, Levi's and PacBrands.




Please login with linkedin to comment

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]