Online shopping site CatchOfTheDay has signed actor Jason Alexander to be the face of its first ever brand campaign.
Best known for his role as George Costanza on the hit TV show Seinfeld, Alexander (pictured) is partnering with the daily deals site to “inject some fun into online shopping”.
Alexander, who was in Australia last week, said: "I am so happy to be working with CatchOfTheDay to help inject some fun into online shopping. The key to CatchOfTheDay’s success is its amazing deals, because it doesn’t matter who you are, everyone loves a good bargain.”
“Working with Jason is literally a dream come true for us,” said Gabby Leibovich, co-founder of CatchOfTheDay. “We have always been big fans of his, and when we started CatchOfTheDay we often joked about how great it would be to work with him. Jason is fun, cheeky and doesn’t take himself too seriously, which is exactly what CatchOfTheDay is about.”
The partnership is CatchOfTheDay’s first significant investment into brand marketing. As well as appearing in the advertising campaign, which will mainly consist of outdoor advertising, Alexander will also feature on CatchOfTheDay’s website in some exclusive video content and during key shopping events throughout the year.
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]