Jason 'George Costanza' Alexander nets online retail gig

Jason 'George Costanza' Alexander nets online retail gig
SHARE
THIS



Online shopping site CatchOfTheDay has signed actor Jason Alexander to be the face of its first ever brand campaign.

Best known for his role as George Costanza on the hit TV show Seinfeld, Alexander (pictured) is partnering with the daily deals site to “inject some fun into online shopping”.

Alexander, who was in Australia last week, said: "I am so happy to be working with CatchOfTheDay to help inject some fun into online shopping. The key to CatchOfTheDay’s success is its amazing deals, because it doesn’t matter who you are, everyone loves a good bargain.”

 “Working with Jason is literally a dream come true for us,” said Gabby Leibovich, co-founder of CatchOfTheDay. “We have always been big fans of his, and when we started CatchOfTheDay we often joked about how great it would be to work with him. Jason is fun, cheeky and doesn’t take himself too seriously, which is exactly what CatchOfTheDay is about.”

The partnership is CatchOfTheDay’s first significant investment into brand marketing. As well as appearing in the advertising campaign, which will mainly consist of outdoor advertising, Alexander will also feature on CatchOfTheDay’s website in some exclusive video content and during key shopping events throughout the year.

Please login with linkedin to comment

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]