Adelaide creative agency Jamshop has created a “far-reaching campaign” for the world’s first plug-in hybrid SUV, the Mitsubishi PHEV Outlander.

The campaign aims to change the perception of SUV’s by highlighting the technology behind the vehicle, which launches in the Australian market this week.

Darrell Jacobs, head of marketing and communications Mitsubishi, described the car and supporting campaign as “a game-changer”.

“This vehicle will definitely change your view of SUVs…It’s an incredible vehicle backed by a great campaign.”

The campaign includes a 45 and 30-second TVC, print activity, digital banners and video-on-demand, 10-second billboards as well as Facebook and Twitter exposure.

See the campaign here.