Mindshare boss James Greet has jumped ship to take the helm at rival Ikon, after a massive clear-out of senior executives a fortnight ago.
Greet, who has been with Mindshare since 2006, is succeeding Dan Johns as CEO of the group, after he parted ways with the company in a sudden fashion, along with digital director Ellie Rogers, culture director Leonie Kerley and data analytics director Bevan Davies.
The move was precipitated by Ikon founder Simon White taking a new role for parent STW Group as director of media, sparking speculation the agency would transition from its people first approach.
Greet will take the new role in July but will be working at Mindshare for the next three months, although it is unclear whether the agency has already lined up a replacement for him.
In a statement White said: "James is the real thing; everyone in this industry knows that. The combination of two awesome winners – Ikon and James Greet – will shake up this industry for years to come.
“It is quite simply just about the most potent combination that could be created currently and more importantly for our future plans.”
He added the management clearout was done because of a need to “shift gear and accelerate towards a new and different, sharper industry leading capability” for the agency.
Speculation has been rife the agency could be set to become a full-service model, and White said there was a need to focus on “creativity and innovation”, although speculation of a merger with sister agency Bohemia was quashed.
Last June Greet was handed an expanded remit at Mindshare, taking on the Korea, Japan and New Zealand areas leading to more travel.
In his statement White hinted this may have been a reason for the move, adding: “It's a challenge perfect for where James is in his career, and enables him to keep learning and growing while staying home, in Australia.”
In another statement Greet said: “While the past three years with Mindshare has been both fun and full of achievement the opportunity to join one of Australia’s most successful 'people' brands and lead Ikon into its next stage of progress was too good to miss.
“It also allows me to focus my time and energy in building a business here in Australia. That said, with the history and provenance of the brand here, a terrific and supportive client list, combined with a fabulous team and culture, the opportunity to be a world leader in contemporary media is there for us to grab with both hands. I can't wait."
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]