Jaguar goes Shazam-able

Jaguar goes Shazam-able
SHARE
THIS



Exclusive: A Shazam-enabled television ad for the new Jaguar F-Type will rev onto screens across the country this Sunday offering an augmented reality tour of the car.

Shazam’s regional sales director Steve Sos descrbied the ad as the first Shazam-enabled automotive campaign in Australia.

“This is an amazing campaign that truly demonstrates the immersive qualities of the Shazam second-screen experience by extending people’s engagement with the Jaguar brand, and because the tag lives on in people's tag lists, they can interact with the campaign anytime, wherever they are, whatever they're doing,” Sos said.

The campaign launches this Sunday and those with the Shazam app on their mobiles will be able to access a user-controlled, gyroscopically-enabled view of the car’s interior from the driver’s seat.

When the users move their phones up, down, left or right they will be provided a 360-degree AR view of the interior and exterior.

There will also be a virtual pedal to ‘rev’ the engine, as well as a list of all its features and will drive viewers to the full Jaguar F-Type mobile site.

Jaguar Australia’s brand manager Mark Eedle said: “By using Shazam we have been able to further leverage the investment being made in both TV and digital to deliver an engaging and informative experience to those wanting to know more about the F-TYPE.”

Mindshare’s Jaguar client lead Kat So described Shazam as a “new and refreshing way to engage the luxury car brand’s core consumer segments.

“Shazam is one of the new platforms for driving engagement that we are trialing to build a bridge from our more traditional marketing channels to mobile, simply and at scale.”

Please login with linkedin to comment

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.