Jaguar goes Shazam-able

Jaguar goes Shazam-able

Exclusive: A Shazam-enabled television ad for the new Jaguar F-Type will rev onto screens across the country this Sunday offering an augmented reality tour of the car.

Shazam’s regional sales director Steve Sos descrbied the ad as the first Shazam-enabled automotive campaign in Australia.

“This is an amazing campaign that truly demonstrates the immersive qualities of the Shazam second-screen experience by extending people’s engagement with the Jaguar brand, and because the tag lives on in people's tag lists, they can interact with the campaign anytime, wherever they are, whatever they're doing,” Sos said.

The campaign launches this Sunday and those with the Shazam app on their mobiles will be able to access a user-controlled, gyroscopically-enabled view of the car’s interior from the driver’s seat.

When the users move their phones up, down, left or right they will be provided a 360-degree AR view of the interior and exterior.

There will also be a virtual pedal to ‘rev’ the engine, as well as a list of all its features and will drive viewers to the full Jaguar F-Type mobile site.

Jaguar Australia’s brand manager Mark Eedle said: “By using Shazam we have been able to further leverage the investment being made in both TV and digital to deliver an engaging and informative experience to those wanting to know more about the F-TYPE.”

Mindshare’s Jaguar client lead Kat So described Shazam as a “new and refreshing way to engage the luxury car brand’s core consumer segments.

“Shazam is one of the new platforms for driving engagement that we are trialing to build a bridge from our more traditional marketing channels to mobile, simply and at scale.”




Please login with linkedin to comment

Latest News

Social Soup Announces Major Partnerships Hire & Promotion
  • Advertising

Social Soup Announces Major Partnerships Hire & Promotion

Social Soup announced two new appointments, with the promotion of Cara Norris to head of growth and partnerships and the recruitment of Carolyne Gowen as client partnerships director. It follows the business’s second Influence Upfronts – the bi-annual influencer marketing industry update – in mid-May. Lead image: left to right, Carolyne Gowan and Cara Norris […]

Lisa Down & Leila Cranswick Join Ogilvy Sydney As Creative Directors
  • Media

Lisa Down & Leila Cranswick Join Ogilvy Sydney As Creative Directors

Lisa Down and Leila Cranswick will will Join Ogilvy In Sydney CBD as creative directors. The duo will work closely with Ogilvy Network ANZ chief creative officer Toby Talbot and the Ogilvy Sydney creative leaders, tapping into and working with the agency’s multiple pillars. Lead image: left to right, Leila Cranswick and Lisa Down, creative […]

NGEN Raises More Than $37,000 For Bravehearts In NGEN Dodgeball Show-Down
  • Advertising

NGEN Raises More Than $37,000 For Bravehearts In NGEN Dodgeball Show-Down

More than 400 members of the MFA NGEN community have taken to the dodgeball courts across Brisbane, Sydney, and Melbourne for the 10th annual NGEN charity cup dodgeball tournament, raising $37,428 for UnLtd charity partner Bravehearts. Fundraising efforts involved competing teams of NGENers selling raffle tickets for prizes generously donated by industry supporters, including a […]

James Schaw Promoted Inside Clems
  • Advertising

James Schaw Promoted Inside Clems

James Schaw has been appointed as the national workplace experience and building manager. Schaw will oversee all Clemenger Group workplaces across Australia, prioritising employee safety and wellbeing, as well as the Group’s values. James (Jimmy) has been an integral part of the Clemenger Group family in Melbourne since joining the company in 2009. He began […]

Nathan Cleary & Rexona Launch Two-Year Partnership With New Campaign
  • Campaigns

Nathan Cleary & Rexona Launch Two-Year Partnership With New Campaign

Rexona has launched an exciting new campaign with NRL sensation Nathan Cleary for its new creative platform, “Bring The Heat”. Cleary has entered into a two-year partnership with the antiperspirant brand, whose mission is to inspire confidence in everyone to move more. Spearheaded by Generator United and Photoplay, the new campaign showcases Rexona’s 72H Advanced […]

Keep Left Wins Go-To-Market, Brand & Comms Work For Sircel
  • Advertising

Keep Left Wins Go-To-Market, Brand & Comms Work For Sircel

Australian green tech company Sircel appointed PR and creative agency Keep Left to develop an integrated go-to-market strategy, including a refreshed brand positioning and communications strategy. Lead image: Laura Agricola, Keep Left strategy director Keep Left has been engaged as Sircel’s strategic communications partner, kicking off with a focus on brand positioning and messaging. The […]

Flight Centre Taps Qualtrics For AI Customer Experience Program
  • Advertising

Flight Centre Taps Qualtrics For AI Customer Experience Program

Flight Centre has announced a new partnership with Qualtrics to use its AI smarts to unlock actionable customer insights across multiple channels with conversational analytics and natural language processing. While traditional customer experience programs focus on structured feedback, such as satisfaction and post-sale surveys, Flight Centre is gaining a more complete view of its customers […]

CMOs To Watch: Hawthorn FC’s Dan Hamer’s Next Big Partnership
  • B&T Exclusive

CMOs To Watch: Hawthorn FC’s Dan Hamer’s Next Big Partnership

From managing partnerships at one of Australia’s oldest AFL clubs to planning a wedding in October, Hawthorn Football Club’s head of commercial partnerships and growth, Dan Hamer, has a lot on his mind. Welcome back to ‘CMOs To Watch‘ . Once a month, we look beyond the biggest marketing bosses in Australia and the world to […]