Jack Daniel's feels the beat

Jack Daniel's feels the beat
SHARE
THIS



Arnold Furnace has created a series of posters to explore and highlight the strong link between music and the Jack Daniel’s brand.

The music posters will avoid traditional poster sites and will instead be pasted around music festivals, down laneways and outside venues.

Tom Spicer, ECD at Arnold Furnace, said: “What started out as a tricky range brief has produced an iconic campaign that heroes JD’s genuine relationship with music.  Jack is a brand built on authenticity so it’s particularly pleasing to see the poster element shunning the Adshel’s and being flyposted in all the ‘wrong places’, talking to real music fans.”

The series of posters feature a different music genre to target the specific audiences each of the Jack Daniel’s products are aimed at.

Nora-Kate O’Connell, Brown-Forman brand manager – Jack Daniel’s, added: “Jack Daniel’s is an icon of independence and with a credible musical heritage has the ability to become an integral part of the music experiences which define 18-29 year olds.  Arnold Furnace have done a great job in bringing the brand’s credible connection with music to life using bold and authentic artists in a way that reflects the Jack Daniel’s brand values.  Each creative execution has allowed each one of the brands within the trademark to be brought to life in a manner that is unique to their personality, whilst overall holding the Jack Daniel’s spirit and attitude."

CREDITS: Client: Jack Daniel’s Jack Daniel’s Brand Manager: Nora-Kate O’Connell Jack Daniel’s Senior Brand Manager: Matt Harada Agency: Arnold Furnace ECD: Tom Spicer Creatives: Luke Duggan and Cameron Brown Art Direction & Design: Luke Duggan, Darren Cole, Nic Adamovic Copywriting: Cameron Brown Producer: Chris Hulsman Group Account Director: Michael Stevenson Account Manager: Natalia Kowalczyk Agency Partners: Illustrators: Jacky Winter Group – Andrew Fairclough, Heath Killen, Travis Price & Sam Bevington

Please login with linkedin to comment

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]