Vegemite is urging Aussies to ‘start with Vegemite’ in a new campaign by JWT.
The campaign’s tagline, ‘You don’t have to stop at toast, when you start with Vegemite’, aims to show that Vegemite can be the starting point for a simple breakfast.
Two TVCs feature in the campaign, one showing toast with Vegemite and a poached egg, and one with toast, Vegemite and avocado.
Mike Waddington, general manager of marketing at Vegemite, said: “It’s a bit like discovering a hidden talent in an old friend. We want to demonstrate some of the fresh, appetizing and inspirational ways of eating Vegemite as part of a delicious breakfast.”