JWT starts with Vegemite

JWT starts with Vegemite


Vegemite is urging Aussies to ‘start with Vegemite’ in a new campaign by JWT.

The campaign’s tagline, ‘You don’t have to stop at toast, when you start with Vegemite’, aims to show that Vegemite can be the starting point for a simple breakfast.

Two TVCs feature in the campaign, one showing toast with Vegemite and a poached egg, and one with toast, Vegemite and avocado.

Mike Waddington, general manager of marketing at Vegemite, said: “It’s a bit like discovering a hidden talent in an old friend. We want to demonstrate some of the fresh, appetizing and inspirational ways of eating Vegemite as part of a delicious breakfast.”


Client: Vegemite; agency: JWT Melbourne, production company: Revolver; director: Bruce Hunt; music: Level 2; media: Carat; digital: Tgarage; PR: Royce 

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