Everyday awkward situations are played out in a new campaign by JWT Melbourne for Ford Fiesta.

There’s the awkward friend invite on Facebook, bumping into a clingy ex, or the early morning boot camp that demands too many push-ups. All very awks.

The campaign is targeting young urbanites aged 18 to 25 and is running on radio, outdoor and as a pre-roll on music video site Vevo.

Richard Muntz, ECD at JWT Melbourne, said: “This is a really confident campaign platform that builds an identity for Ford’s smallest of small-car nameplates.”

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