JWT launches new Wonka campaign

JWT launches new Wonka campaign

JWT Sydney is behind a tuneful new campaign to launch Nestle’s Wonka chocolate into the Australian market.

Wonka chocolate used to be available in Australia, but has been absent from the local market for several years.

New Wonka Chocolate Blocks are now on sale Down Under.

JWT Sydney has produced a new TVC to launch the sweet treat. TCO Sydney is behind the digital elements of the campaign, and Now Communications Group is looking after the PR.

The campaign kicked off last week when an Oompa Loompa was let loose in Sydney to spread the word about the new chocolate blocks

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