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B&T > Advertising > JWT launches new Wonka campaign
Advertising

JWT launches new Wonka campaign

Staff Writers
Published on: 12th August 2013 at 11:33 AM
Staff Writers
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JWT Sydney is behind a tuneful new campaign to launch Nestle’s Wonka chocolate into the Australian market.

Wonka chocolate used to be available in Australia, but has been absent from the local market for several years.

New Wonka Chocolate Blocks are now on sale Down Under.

JWT Sydney has produced a new TVC to launch the sweet treat. TCO Sydney is behind the digital elements of the campaign, and Now Communications Group is looking after the PR.

The campaign kicked off last week when an Oompa Loompa was let loose in Sydney to spread the word about the new chocolate blocks. 

http://www.youtube.com/watch?v=StNBhJQClao

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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