Newcastle-based creative agency Enigma is urging Aussies to ‘set a sister free’ in a new campaign for the RSPCA.
The campaign is fighting to help free the 11 million hens currently kept in cages in layer farms around Australia.
High profile women including Michelle Bridges, Laura Csortan, Magdalena Roze and Dr Katrina Warren are ambassadors for the campaign.
‘Set a sister free’ encourages consumers to ensure they buy cage-free eggs.
Brian Daly, creative director at Enigma, which has worked with the RSPCA for several years, said: “It seems we had been working on the layer hens issue for years before the penny dropped that all these hens were hens – they were females.
“So we thought these ladies deserved some cross-species support from their human sisterhood.”
The campaign is running in national press and online.
Please login with linkedin to comment
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]