Westfield has launched its Autumn/Winter 2014 campaign and is celebrating Australian Style with an ad created by Moon Communications.
The ad stars Puberty Blues actress Isabelle Cornish assembling a flatlay and ends with the call to action: ‘Show us your style, Australia’.
The 30-second clip launched on TV on February 23 across Seven and Ten.
The campaign will be supported by point-of-sale material featuring singer/songwriter Samantha Jade, who recently portrayed Kylie Minogue in Seven’s INXS drama.
Jade features in her capacity as new Westfield fashion ambassador.
The campaign runs across multiple channels including YouTube, outdoor, direct mail and PR.
A national social media campaign #flatlaythenation has launched asking shoppers to share their own fashion flatlays. The posts will be uploaded onto an interactive map of Australia, where shoppers can ‘like’ their favourite flatlays and upload their own, for the chance to win a $15,000 holiday to London.