Is it a whole new Direction for Coles?

Is it a whole new Direction for Coles?

Supermarket giant Coles has pulled off a coup by signing up popular UK boy band One Direction to front its new ad campaign.

On Wednesday, Coles will launch a major new competition for customers to win thousands of tickets to One Direction concerts for the band’s massive Australian tour later this year.

The teen heartthrobs can be seen in the TVC below getting rather excited about teaming up with Coles to give Australians the chance to win tickets to see them live.

Veteran UK band Status Quo has been fronting Coles’ campaigns for the last year, including its Down Down Prices are Down slot and its rework of their hit Whatever You Want.

When contacted by B&T about whether hiring One Direction would spell the end of Status Quo in its ads, Coles was not available for comment. 

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