Initiative wins RAC

Initiative wins RAC

The RAC in Western Australia has appointed Initiative to manage its media account, following a competitive pitch.

Initiative takes over the account from Emitch, which previously handled digital media, and Ikon, which looked after the remainder of the account.

TrinityP3 assisted the RAC (Royal Automobile Club) with the tender process.

Ralph Bates, general manager of brand and member at RAC, said: “Following our review of media agencies, we chose Initiative because they impressed us throughout the process with their strategic insights into our business opportunities, collective skill sets in their Perth agency and access to their national and international network resources.”

Chris O’Keefe (pictured), managing director of Initiative Perth, said: “RAC is one of WA’s best known and respected brands. They have a strong heritage and are poised for exciting future innovations and opportunities.”

The RAC’s creative account remains with JWT.

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]