Indie agency hires senior auto marketer

Indie agency hires senior auto marketer

EXCLUSIVE: Independent media agency Kruse Media has recruited senior automotive digital marketer, Mark Grier, as strategy director following a string of business wins.

Grier joined the Melbourne-based agency earlier this year from Infiniti Cars where he was digital marketing and CRM manager.

Before joining Infiniti in 2011 he racked up 10 years with BMW in various digital roles including digital and social marketing manager and senior web developer.

David Kruse, director of Kruse Media, said the agency was delighted “to have secured the digital talents of someone as highly regarded as Mark”.

“The team is looking forward to continued growth with our enhanced digital offering and Mark will play a significant role in strategic digital development for all of our current clients,” Kruse said.

Grier added: “One of my motivations for joining Kruse Media was to respond to client needs with the type of strategies that I always hoped but very rarely received when I was client-side. 

“Kruse is an emerging agency that empowers the team to continually seek out innovative media solutions for what is a growing client base.”

Grier’s appointment follows a business boost with Faulding Pharmaceuticals, Caterpillar, Hairhouse Warehouse and Sabco among the agency’s wins this year.

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