Ikon Communications and TotallyHer Australia have teamed up to deliver integrated fashion content on behalf of Pandora on fashion website The Fashion Spot (TFS).
The Pandora campaign is the first major campaign to run on the newly-relaunched TFS.
The campaign focuses on the new season collection and features two main elements – an interactive flip book overlay that showcases the collection alongside corresponding outfits, and a complex overlay that lets users compile and share their Pandora wishlist.
