B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Ikea Australia picks Mango for PR
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Ikea Australia picks Mango for PR
Marketing

Ikea Australia picks Mango for PR

Staff Writers
Published on: 27th March 2013 at 12:10 PM
Staff Writers
Share
2 Min Read
SHARE

Mango has been appointed PR agency for Ikea in Australia, with incumbent PR agency One Green Bean no longer holding the account.

Mango has been appointed to work across Ikea’s PR, social media and experiential campaigns.

As reported by B&T, Ikea kicked off a pitch for its social media and PR accounts in February.

Rebecca Darley, Ikea Australia marketing director, said: “PR and social media continue to be a focus and a very important channel in our marketing mix, and now more than ever we are looking to leverage our brand personality, and engage with consumers in innovative and inspiring ways.

“Ikea maintains an integrated marketing approach, and we are thrilled to welcome Mango as a key agency partner. The team at Mango are passionate, and a perfect cultural fit for our brand.

"They bring to the table some exciting big brand experience and thinking, both in traditional PR as well as social media, that sets them apart and really resonates with our brand personality.”

Claire Salvetti, Mango Sydney managing director, added: “We are thrilled to be working with Ikea, one of the world’s most influential and creative brands. The pitch was a great combined effort from both the Mango Sydney and Mango Melbourne offices.

“We’re looking forward to collaborating with the team at Ikea and continuing the brand’s heritage of delivering pioneering work in PR, experiential and social media.” 

Kat Thomas, creative director and founder of One Green Bean said: "Having launched the world's first doggie high chair for April Fool's Day, a dads crèche for Father's Day, opened IKEA's largest store in the Southern Hemisphere with a meatball marathon and co-ordinated their first ever in-store wedding for Valentine's day a few weeks back, we've delivered lots of fun and successful campaigns for Ikea. We look forward to seeing the Ikea brand continue to flourish."

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?