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Reading: Icon set to educate Aussies about Acquire Learning
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B&T > Advertising > Icon set to educate Aussies about Acquire Learning
Advertising

Icon set to educate Aussies about Acquire Learning

Staff Writers
Published on: 29th August 2013 at 11:56 AM
Staff Writers
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Melbourne communications agency Icon has been appointed to handle a national campaign for Acquire Learning.

The agency will be tasked with launching the Acquire Learning education aggregator brand through a creative and youthful campaign encompassing both above and below the line elements.

The campaign, due to launch in November, will include digital, social media, radio, PR and events. It will target people looking to undertake further study.

Paul Cooke (pictured), Icon CEO, said: “We are delighted to work with Acquire Learning. It is a great opportunity for us to work with a young, dynamic company with a big future.”

Jesse Sahely, general manager at Acquire Learning, added: “Icon developed a clever and compelling campaign, and a fresh, energetic vision for our business. This is an exciting time for Acquire Learning and we’re looking forward to realising this together.” 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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