IGA embraces the onesie

IGA embraces the onesie
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IGA supermarkets has kicked off a spring campaign – with a man in a onesie the lead character.

The ‘Spring into action’ campaign features a man in a onesie bear suit, coming out from hibernation on the sofa.

The campaign will run on TV, online, in catalogues and at the point of sale.

Michele Teague, general manager of marketing at Metcash Food & Grocery, which owns IGA, said: “Our spring campaign continues to bring warmth and modernity into the IGA brand. We think it proves that product and price advertising can have creative cut through.”

http://www.youtube.com/watch?v=eND11ks3ch0

CREDITS:

Client: IGA; general manager of marketing: Michele Teague; consumer marketing manager: Tracy Wilson; national brand marketing manager: Helen Kealy; agency: Creative Oasis; creative director: Paul Knights; senior art director: Paul Tilley; producer: Chris Ford; production company: Brilliant Films; animation: Heckler; sound: Gas Inc; media: Starcom Mediavest 

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