Full service media, digital and creative shop Huckleberry Agency has landed a contract with boutique cinema group, Palace Cinemas.
The win will see Huckleberry handle media planning, buying and advise on strategy.
Benjamin Zeccola, CEO Palace Cinemas, said: “Huckleberry presented us with terrific advice and access to a great team of media and digital specialists.”
Melissa Roberts, managing director of Huckleberry, said: “This is a great win for Huckleberry and we are wrapped to add Palace to our client group. With our full service agency model, we look forward to being able to assist Palace not only with great media strategy and implementation, but other areas of the business as our working relationship develops.
“We’ve really enjoyed working with the Palace team during the pitch on boarding process and look forward to making a real difference to their business.”
Huckleberry Agency launched in Australia in December 2013 and is part of the Dentsu Aegis Network.
Please login with linkedin to comment
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]