Fetch TV has appointed Host as its creative agency following a competitive pitch and will deliver a multi-million marketing campaign designed to drive a huge amount of awareness to Fetch TV’s product offering.
The campaign will showcase Fetch’s television abilities such as recording TV shows, renting from over 2500 movies, affordable extra channel options and ‘on-the-go’ TV watching on tablets and smart phones.
This new campaign is considered the “hard launch” of Fetch TV since its initial soft launch in Australia mid-2010 and will precede a significant marketing push from ISP partners Optus and iiNet.
“With this campaign, our first task is simply to let people know about their killer product proposition,” Suzie Shaw, CEO of Host, said.
“We set Host a difficult challenge with a near impossible timeline, and they have delivered in spades,” added Scott Lorson, CEO of Fetch TV.
“Suzie and the team at Host have impressed at every stage, and we are delighted with the resulting campaign.
"As a challenger brand with a unique and disruptive product, it is exciting to now be in market telling the Fetch TV story, and we’re looking forward to working with Host on the next phase of communications.”
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