Heat wave puts bums on cinema seats

Heat wave puts bums on cinema seats
SHARE
THIS



The local box office has been bolstered by the blistering heat as sweltering Aussies seek out the air conditioned comfort of their local cinema.

Steve Allen, principal at Fusion Strategy, said cinemas are “unquestionably the main winners of the heat wave” while other media, such as TV, may experience a small decline.

“They are going to be somewhere that they can get some relief from it and they are not going to be sitting in front of the TV screen so viewing would normally dip,” the media analyst said.

“My guess is television viewing would be off by 2 to 3% last night because of the heat.”

However, Allen added that it is difficult to pinpoint the exact affect the 40 degree heat had on TV ratings in Sydney last night as there is little consistency in viewing during the holiday period.

The box office coffers have enjoyed a boost as the International Box Office Essentials (IBOE) reported a 20.7% year-on-year increase in local ticket sales between December 25 and January 7, according to The Australian Financial Review.

Boxing Day was the biggest ever at the local box office, according to the Motion Picture Distributors Association of Australia (MPDAA).

Just under one million Australians hit the cinemas the day after Christmas, generating $10.8m in box office receipts on the top 10 movies alone.

Marc Woodridge, chairman of the MPDAA and managing director of Twentieth Century Fox Film Distributors Pty Ltd, said in a statement: “This year’s diverse line up on Boxing Day has proven to be much stronger than any previous year.”

“The result clearly demonstrates the on-going appeal of the cinema which continues to provide a great value out of home experience for a broad audience.”

Paul Butler, marketing director of Val Morgan, said ticket sales have been very strong and that the holiday period has seen a number of new records set.

"The following week, the week commencing the 27th of December, was another massive week," Butler said.

"The box office total is $45.9m which is actually the highest week since July 2010 and that was up 26% on the same time last year. So it has been really really strong. "

The top three movies at the Australian box office are currently The Hobbit: An Unexpected Journey, The Life of Pi and Les Miserables.

The Hobbit took $5.85m this weekend ahead of Life of Pi on $4.94m and Les Miserables on $3.1m.

Please login with linkedin to comment

Latest News

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine