Havas Worldwide has wrestled GPY&R Media’s long-held Department of Defence account from the agency following a competitive pitch.
GPY&R has held the account for more than a decade and has recently won several awards for its work for the client with its ‘Mobile Medic’ work bringing home a number of Cannes gongs.
The release said:
“The Department of Defence has announced the signing of a contract for the provision of creative advertising and digital services to Defence Force Recruiting.
The three year contract was awarded to Havas Worldwide Australia Pty Ltd following a detailed evaluation process, conducted in accordance with the Commonwealth Procurement Rules and Defence procurement policy.
The contract services cover the development of advertising materials, primarily for television, cinema, magazines and newspapers, and digital advertising and other content for the Defencejobs website and for use in various social media channels.