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B&T > Advertising > Gumtree opens up brand advertising
Advertising

Gumtree opens up brand advertising

Staff Writers
Published on: 2nd May 2014 at 10:04 AM
Staff Writers
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Gumtree Australia has launched a new advertising offering which will allow brands to have direct access to its 3.8 million monthly users.

The advertising offering is optimised now to reach a brand’s target audience using insights based on keyword search, location, behavioural targeting and the users’ intent to buy or sell.

The new offering also allows advertisers the chance to target high interest categories.

“This is the first time we’re opening Gumtree to advertisers,” Remi Mascio, Gumtree head of strategy and new business, said.

“We're excited to offer brands access to the site and the hundreds of thousands of Australians who visit it every day to buy, sell and find everything from cars to furniture, jobs, real estate and electronics."

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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