Guardian Australia primed and ready

Guardian Australia primed and ready
SHARE
THIS



The Guardian has this morning launched its local edition, Guardian Australia.

Following months of speculation about a launch date, plus a headline grabbing recruitment drive, editor-in-chief Katherine Viner (pictured) has announced that Guardian Australia website is now live.

Viner stated Guardian Australia will offer Australian readers a fresh perspective on Australian and world news, by stimulating “thought-provoking debate by placing readers at the heart of the discussion, enabling Australians to engage in the broader world in which we live and connecting some of the best writers in Australia with the best of the Guardian’s global journalism”.

Guardian Australia is based in Sydney’s Surry Hills, just around the corner from rival News Limited, and is expected to bring increased competition into the news market currently dominated by News Limited and Fairfax.

Nielsen figures from April show that more than 1.1 million Australians are already regular readers of the Guardian’s global website.

“The Guardian has a long established tradition of high-quality, independent journalism combining editorial integrity and journalistic innovation,” Viner added. “We already have a large and loyal Australian readership, who tell us they want more of what we do."

She added that their research indicated that Australians are looking for an alternative that is truly independent, both global and local, which offers serious reporting and lively commentary, and is all-embracing in its use of everything that the digital sphere has to offer.

“Starting today, we’ll be reporting and blogging, providing commentary, debate and community interaction, and using cutting edge data visualisation and interactive technology to engage our readers in new ways."   

Guardian Australia has already recruited a number of high-profile journalists such as David Marr, Lenore Taylor and Katharine Murphy.”

The site features an exclusive video interview with Guardian Australia political editor Lenore Taylor and prime minister Julia Gillard, in which Gillard refuses to commit to her political future beyond the election.

Also launching today is Comment is Free Australia – part of its international award-winning comment site Comment is Free, and the Guardian Comment Network, featuring content partnerships with some of the leading comment and culture sites in Australia.

The Guardian has also announced that in an attempt to reposition itself as a global brand it will consolidate its digital presence around a single international URL, TheGuardian.com.

Readers can access Guardian Australia via www.guardian.co.uk/australia, both on desktop and mobile, follow @GuardianAus on Twitter and can also download the Guardian App for Android which has a new Australian edition option.

Please login with linkedin to comment

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]