Greenpeace will screen a controversial recycling TVC in front of NSW Parliament today after it was banned by all free-to-air commercial television networks.
The ad imitates a Coca-Cola advertisement, featuring beautiful youngsters drinking Coke from plastic bottles by the beach.
But the idyllic scene is quickly juxtaposed with a montage of dead birds – some of them strangled by the plastic from Coke bottles, others dead from ingesting the plastic waste.
The campaign,“Stop trashing Australia”, directly targets the soft drink giant, which Greenpeace claims is blocking the introduction of a new recycling scheme called Cash For Containers.
Greenpeace says Channel Nine called the ad “offensive” while Channel Seven described it as “inappropriate”.
SBS wouldn’t run it because it was “against their commercial interests” and, according to Greenpeace, Coca-Cola even bought the keyword “Greenpeace” on Google.
The ad was funded by thousands of Australians and lobbies the Australian government to get behind Cash for Containers.
So far 1.2 million people have watched it online.
Greenpeace Campaigner Reece Turner said: “Coca Cola might be able to use their giant advertising budget to scare away TV channels, but we will not let them shut down debate.
“Over a million people have watched our ad online and cash for containers has overwhelming support, so today we’re taking that message to Barry O’Farrell. On the side of a giant movie truck.”
Greenpeace will today be trailing NSW Premier Barry O’Farrell with the cinema truck to “make sure he gets the message”.
“In the next few weeks, state governments will decide whether or not they support Cash for Containers. It’s time for Barry O’Farrell to can Coke and join his Coalitions partners in Victoria and NT in backing a cleaner country,” said Turner.
Please login with linkedin to comment
Streaming giant Netflix has questioned the feasibility of local content requirements in its submission to the government’s ‘Supporting Australian Stories on Our Screens’ options paper review. The review follows the ACCC’s Digital Platforms Inquiry, from which the government identified existing Australian content obligations as a topic of interest in the development of a platform-neutral regulatory […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.