Greet the heat with 'Meatwave'

Greet the heat with 'Meatwave'
SHARE
THIS



Gourmet burger outlet Grill’d has created a temperature controlled promotion that will see freebies offered to hungry fans, but only once the temperature hits a certain level.

The ‘Meatwave’ promotion will launch one week after Victorians swelter through a week-long heatwave with multiple days of 40 degree plus heat and fire fighters rein in fires in Western Australia.

Those seeking a free burger, beer or another indulgence need to sign up via the Grill’d Facebook page and pick up a free ‘Meatwave’ registration card at their local restaurant.

 When the target temperature, set on the Monday of each week, is reached the region will be highlighted ‘Active’ on the map (see below) from the ‘Meatwave’ website.

Simon Crowe, founder of Grill’d, said: “Australians love to talk about the great weather and, as Grill’d is a 100 per cent Australian born and bred business, we’ve decided to take this one step further and celebrate the heat the best way we know how.”

“Heatwaves, lazy beach days and blazing sunshine are all staples of the season, but never before have the Australian people been rewarded for the hot weather. The ‘Meatwave’ initiative is a first – giving Australians another great reason to look forward to a long hot summer.”

The promotion will run for four weeks from Monday January 20 until Sunday, February 16.

The promotion and digital assets were created by Vice Australia with digital agency Deepend behind the Facebook app and website.

Please login with linkedin to comment

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine