Goulburn Valley something perfect in imperfect world

Published on: 25th February 2013 at 4:54 PM

Staff Writers

1 Min Read

Goulburn Valley has launched a new TVC for a range of fruit products based on the premise they are something perfect for an imperfect world.

The new campaign, developed by Host Sydney and creative partner ILK, shows the benefits of the new fruit products.

The campaign hit the air yesterday for the ‘Fresh’ sliced apples in a bag, which shows them being placed in a child’s lunchbox, before revealing it has been taken by a businessman leaving the child with a briefcase.

View the spot here.

Credits: Goulburn Valley: Nicki Anderson, Anand Surujpal; Host Sydney; Callum Walker, Tom Sanders; ILK: Will Miles, Bjorn Ingenleuf, Dennis Koutoulogenis, Jake Rusznyak; Agency Producer: Kaija Wall, Eleanor Rout; Production Company: Jungle Boys; Director: Al Morrow; Producer: Nick Simkins

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