Goulburn Valley something perfect in imperfect world

Goulburn Valley something perfect in imperfect world
SHARE
THIS



Goulburn Valley has launched a new TVC for a range of fruit products based on the premise they are something perfect for an imperfect world.

The new campaign, developed by Host Sydney and creative partner ILK, shows the benefits of the new fruit products.

The campaign hit the air yesterday for the ‘Fresh’ sliced apples in a bag, which shows them being placed in a child’s lunchbox, before revealing it has been taken by a businessman leaving the child with a briefcase.

View the spot here.

Credits: Goulburn Valley: Nicki Anderson, Anand Surujpal; Host Sydney; Callum Walker, Tom Sanders; ILK: Will Miles, Bjorn Ingenleuf, Dennis Koutoulogenis, Jake Rusznyak; Agency Producer: Kaija Wall, Eleanor Rout; Production Company: Jungle Boys; Director: Al Morrow; Producer: Nick Simkins

Please login with linkedin to comment

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]